How AI is Changing the Media Industry

Across nearly every aspect of broadcast, production, distribution, and viewer engagement AI is making an impact. 

With AI tools that can auto-edit scene changes, live realistic language translation with intensity, lip-syncing that really works, voiceovers, Real-time stats overlay, facial recognition and product placement. The possibilities are endless.  

And it doesn't stop there AI algorithms driving engagement on platforms like Netflix, Prime, BBC iPlayer, and YouTube suggesting relevant shows, films, sports highlights direct to individual users across multiple devices, tv, mobile, tablets.  

We are also seeing an impact on audience analytics and viewer behaviour which with the introduction of VOD has become increasingly harder to track. AI analyses viewer feedback and social media chatter to gauge reactions.  

One of the biggest questions is can AI increase revenue for the broadcast industry?  

With so many AI solutions bringing different aspects it's a topic that on everyone's mind and a navigational nightmare so tools like DNAfabric AI Link are helping navigate the AI landscape as there isn't a one fits all AI solution out there, increasing revenue with AI tools is possible with the ability to speed up productions, translate live streams, targeted ads and monetising your old archives AI is going to make a big impact over the coming years as more broadcasters, production and post production companies adopt AI into their workflows.